Bachelor of Business Administration with a Major in Marketing

Assessment Report, 2014-2015

COBA, Marketing

Assessment Identifiers

College / School:
College of Business Administration (COBA)

Department:
College of Business Administration (COBA)

Program / Major / Certificate:
Marketing (MKTG)

Assessment Coordinator(s)
Stephanie Bradl

Has there been a change to the Assessment Coordinator(s) since the last assessment plan?
No

Person(s) responsible for writing and/or submitting this report:
Stephanie Bradl

Program Mission Statement

The mission of Marketing discipline in the Department of Business at the College of Business Administration, Savannah State University is to provide students with an in-depth understanding of marketing and its role in society, create a unique educational environment that provokes creative thinking and ethical behavior, and equip students with tools and techniques to succeed in a global business environment.

Has this mission statement been revised since the last plan?
No

PSLOs

1. Understanding Marketing’s Role: The students will be able to demonstrate knowledge of marketing’s role in organizations and society.

2. Critical Thinking: The students will be able to demonstrate critical-thinking and problem solving skills necessary to solve problems facing marketers.

3. Communication and Technology: The students will be able to demonstrate the ability to communicate effectively both orally and in writing.

4. Ethical Reasoning: The students will be able to demonstrate an awareness of the marketer’s responsibility for ethical behavior and decision-making.

5. Cultural Diversity: The students will be able to demonstrate the ability to identify and understand accounting issues in a global environment and will demonstrate an understanding of diversity and multiculturalism in a business context.

6. Teamwork: The students will be able to demonstrate an understanding of successful group dynamics and effective team leadership.

LINK TO: Assessment Report, 2014-2015 – Supporting Documents

Assessment Results (PSLOs)

SSU Strategic Plan Goal	PSLO	Semester	Professor	Courses	Assessment Artifacts and Instruments	Target Levels	Results and Analysis of Results	Actions in Response to Results
Academic Engagement and Achievement	1. Understanding Marketing’s Role: The students will be able to demonstrate knowledge of marketing’s role in organizations and society.	Spring 2015	Amit Arora, Anshu Arora	MKTG 3179 Global E-Business	X-Culture Project - MKTG3179_Rubric_Case Analysis	Class will score a rubric average ≥ 3	TARGET MET Mean = 4.063. No changes needed	OVERALL: TARGET MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will continue the practices that allowed this target to be met.
Academic Engagement and Achievement	3. Communication and Technology: The students will be able to demonstrate the ability to communicate effectively both orally and in writing.	Fall 2014	Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Oral Communication Assessment - COBA_Rubric_Oral Communication	Class will score a rubric average ≥ 3	TARGET 1 MET Mean = 3.589. No changes needed	OVERALL: TARGET PARTIALLY MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will provide yet more in depth coverage of material next cycle.
		Fall 2014	Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Written Communication Assessment - COBA_Rubric_Written Communication		TARGET 2 MET Mean = 3.786. No changes needed
		Spring 2015	Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Oral Communication Assessment - COBA_Rubric_Oral Communication		TARGET 3 MET Mean = 3.600. No changes needed
			Rebecca Setliff	BUSA 2105 Communicating in Business Environments	Written Communication Assessment - COBA_Rubric_Written Communication		TARGET 4 MET Mean = 3.560. No changes needed
			William Dowling	BUSA 4126 Business Policy	Oral Communication Assessment - COBA_Rubric_Oral Communication		TARGET 5 NOT MET Mean = 1.625
			Amit Arora, Anshu Arora	MKTG 3179 Global E-Business	X-Culture Project - MKTG3179_Rubric_Case Analysis		TARGET 6 MET Mean = 4.500. No changes needed
Academic Engagement and Achievement	4. Ethical Reasoning: The students will be able to demonstrate an awareness of the marketer’s responsibility for ethical behavior and decision-making.	Fall 2014	Shetia Lamar	BUSA 2106 The Environment of Business	Ethical Consideration Case - COBA_Rubric_Ethical Awareness	Class will score a rubric average ≥ 3	TARGET 1 MET Mean = 3.000. No changes needed	OVERALL: TARGET PARTIALLY MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will provide more in depth coverage of material next cycle.
		Fall 2014	William Dowling	BUSA 4126 Business Policy	Ethical Consideration Assessment - COBA_Rubric_Ethical Awareness		TARGET 2 MET Mean = 2.500. No changes needed
		Spring 2015	Rebecca Setliff	BUSA 2106 The Environment of Business	Ethical Consideration Case - COBA_Rubric_Ethical Awareness		TARGET 3 NOT MET Mean = 2.813. No changes needed
Academic Engagement and Achievement	5. Cultural Diversity: The students will be able to demonstrate the ability to identify and understand accounting issues in a global environment and will demonstrate an understanding of diversity and multiculturalism in a business context.	Fall 2014	Katrina Savitskie	BUSA 3145 Global Business Issues	Diversity Awareness Assessment - COBA_Rubric_Cultural Diversity	Class will score a rubric average ≥ 3	TARGET 1 MET Mean = 3.500. No changes needed	OVERALL: TARGET MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will continue the practices that allowed this target to be met.
		Spring 2015	Rebecca Setliff	BUSA 2106 The Environment of Business	Diversity Awareness Survey - Diversity Awareness Survey		TARGET 2 MET Mean = 4.032. No changes needed
		Spring 2015	Katrina Savitskie	BUSA 3145 Global Business Issues	Diversity Awareness Assessment - COBA_Rubric_Cultural Diversity		TARGET 3 MET Mean = 3.773. No changes needed
Academic Engagement and Achievement	6. Teamwork: The students will be able to demonstrate an understanding of successful group dynamics and effective team leadership.	Fall 2014	William Dowling	BUSA 4126 Business Policy	Team Cooperation Assessment - COBA_Rubric_Team Cooperation	Class will score a rubric average ≥ 3	TARGET MET Mean = 4.500. No changes needed	OVERALL: TARGET MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: The program will continue the practices that allowed this target to be met.

Assessment Results (POs)

SSU Strategic Plan Goal	PO Goal	Enabling Strategies	Measures	Targets	Results and Analysis of Results	Actions in Response to Results
Academic Engagement and Achievement	Increase enrollment in the Marketing major	a. Visit Freshmen Experience classes b. Attend Open House events c. Attend CAS “Declare Your Major” events	Blackboard Analytics	Enroll 175 MKTG majors	TARGET MET MKTG – 189 Exceeded target by 14 majors.	OVERALL: TARGET MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: Target met, no action required.
Increase graduation count of Marketing majors	a. Coordinate with the Center for Academic Success on advisement for freshman and sophomores b. Utilize GradesFirst and EAB SSC to identify and contact at risk students c. Audit seniors at the beginning of fall and spring terms to screen for problems	i. GradesFirst ii. EAB SSC iii. Blackboard Analytics	Graduate 15 MKTG majors	TARGET NOT MET MKTG – 14 Shortfall 1 student.	OVERALL: TARGET NOT MET Description of the expected use of results that will be addressed in the 2015-2016 academic year: Target nearly met, enabling strategies will be continued within the program.

SSU Strategic Plan Goal

PO Goal

Enabling Strategies

Measures

Targets

Results and Analysis of Results

Actions in Response to Results

Academic Engagement and Achievement

Increase enrollment in the Marketing major

a. Visit Freshmen Experience classes

b. Attend Open House events

c. Attend CAS “Declare Your Major” events

Blackboard Analytics

Enroll 175 MKTG majors

TARGET MET

MKTG – 189

Exceeded target by 14 majors.

OVERALL: TARGET MET

Description of the expected use of results that will be addressed in the 2015-2016 academic year: Target met, no action required.

Increase graduation count of Marketing majors

a. Coordinate with the Center for Academic Success on advisement for freshman and sophomores

b. Utilize GradesFirst and EAB SSC to identify and contact at risk students

c. Audit seniors at the beginning of fall and spring terms to screen for problems

i. GradesFirst

ii. EAB SSC

iii. Blackboard Analytics

Graduate 15 MKTG majors

TARGET NOT MET

MKTG – 14

Shortfall 1 student.

OVERALL: TARGET NOT MET

Description of the expected use of results that will be addressed in the 2015-2016 academic year: Target nearly met, enabling strategies will be continued within the program.